The story

It started in the autumn of 2008 with headbands for a few friends. There was no grand plan at all. Things just happened along the way. A year later I started my company and added the hats to the range. At first I sewed everything myself, with a little help from family and friends.

But demand is high and there is not always enough time, so most of it is now sewn in a small factory in northern Portugal.

Since I live in Undersåker, 15 kilometres from Åre, it is only natural that the shops up in the mountains are my biggest customers.

I hope there is something here that suits you!